When advice2u got established back in 2008, it was with a great amount of dedication and intensity of purpose, but at the same time with a bit of realism and scepticism in mind.

It was not the kind of scepticism during an appalling global financial crisis, but more like a ‘things-do-not-come-by-themselves’-mentaily as a result of prolonged experience in the consultancy- and IT development business. The first years were spent providing services within the field of guiding customers to optimal use of XML based content, particularly based upon the standards DITA, S1000D and iSpec2200. At this time we also spent hours after hours improving stylesheets for technical documentation. Another major qualification was the development of sparepart catalogs for windturbines which let us into the business of defining and working with reference systems for large complex mechanical structures with a long life cycle.

After a couple of years we were asked to find a way of managing service checklists, based upon our experience in the aviation industry. When the project was completed, we took the paradigm  one step further by developing a complex computer language so laymen, for example, could build professional mobile Apps without any experience in computing or programming. This has currently ended up in a new product called DIB.

Like many other startup business organizations it took years before the effort made a sustainable trade work for the company. And not just a trade based on profit and satisfied customers, but also a trade based on further will and motivation when developing new technologies and standards through a creative and innovative process.

Today the company still shares the same vision of having an open-minded creative process combined with a motivation and abilty to exceed and create/develop/produce the inquired product/service to 110% perfection. And we still keep on asking ourselves and our customers how we can get even better. Not just better as in quality and efficiency, but also as a sort of utopian idea of where a specific technology might take us? The DIB solution is able to create a professional app in less than 10 minutes.

If you have any questions, inquiries or even partnership-ideas, please don’t hesitate contacting us.


Keld Jellesen, CEO and founder of advice2u.